Valcourt, Québec, March 25, 2022 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) announces today that the iconic Can-Am brand is returning to its motorcycle roots with a product line-up that will be completely electric. To mark the 50th anniversary of the beloved Can-Am brand, the Company will launch a family of electric 2-wheel motorcycles. 

"With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts”, said José Boisjoli, President and CEO of BRP. 

The first Can-Am motorcycle was introduced in 1973 and immediately reigned over motocross and endurance racing. The instant success elevated the brand to an iconic status right from the start. Half a century later, the new products have been developed with many different riders in mind, more specifically for those who crave adventure, seek the thrill of the open road, long for a quiet ride in the country or want to liven up the city streets. Riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track & trail heritage of the brand, recreational on- and off-road riding.

Such a product category has been highly anticipated and expected from BRP’s customers and dealer network. The Company is therefore looking forward to bringing this new electric product lineup to its dealers’ showroom floors, further solidifying their financial strength and reach in key markets. The first models of the complete lineup are expected to be available in mid-2024. 

BRP’s existing dealers who are interested in carrying this new product line should contact their District Sales Managers. Those who are interested in becoming a BRP dealer for electric motorcycles are invited to submit a request on the Company website.

Valcourt, Québec, March 25, 2022 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) announces today that the iconic Can-Am brand is returning to its motorcycle roots with a product line-up that will be completely electric. To mark the 50th anniversary of the beloved Can-Am brand, the Company will launch a family of electric 2-wheel motorcycles. 

"With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts”, said José Boisjoli, President and CEO of BRP. 

The first Can-Am motorcycle was introduced in 1973 and immediately reigned over motocross and endurance racing. The instant success elevated the brand to an iconic status right from the start. Half a century later, the new products have been developed with many different riders in mind, more specifically for those who crave adventure, seek the thrill of the open road, long for a quiet ride in the country or want to liven up the city streets. Riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track & trail heritage of the brand, recreational on- and off-road riding.

Such a product category has been highly anticipated and expected from BRP’s customers and dealer network. The Company is therefore looking forward to bringing this new electric product lineup to its dealers’ showroom floors, further solidifying their financial strength and reach in key markets. The first models of the complete lineup are expected to be available in mid-2024. 

BRP’s existing dealers who are interested in carrying this new product line should contact their District Sales Managers. Those who are interested in becoming a BRP dealer for electric motorcycles are invited to submit a request on the Company website.

Валькур, Квебек, 25 марта 2022 г. — BRP Inc. (TSX:DOO; NASDAQ:DOOO) объявляет сегодня, что культовый бренд Can-Am возвращается к своим мотоциклетным корням с линейкой продуктов, которые будут полностью электрическими. В ознаменование 50-летия любимого бренда Can-Am компания выпустит семейство электрических двухколесных мотоциклов.

«С переходом мотоциклетной индустрии на электромобили мы увидели возможность вернуть свое мотоциклетное наследие и снова выйти на рынок. Эта новая категория продуктов чрезвычайно важна для нас, и мы очень рады, что мотоциклы Can-Am стали первыми моделями электротранспорта в линейке транспорта BRP, которые будут подтверждены потребителям. У многих из нас очень приятные воспоминания о езде на ранних моделях мотоциклов для бездорожья, и теперь мы с нетерпением ждем возможности использовать богатую историю бренда Can-Am, чтобы вдохновить и произвести впечатление на новое поколение мотоциклистов и энтузиастов электротранспорта», — сказал Хосе Буасджоли, президент и главный исполнительный директор BRP.

Первый мотоцикл Can-Am был представлен в 1973 году и сразу же завоевал популярность в мотокроссе и гонках на выносливость. Мгновенный успех с самого начала поднял бренд до культового статуса. Полвека спустя новые продукты были разработаны для самых разных гонщиков, особенно для тех, кто жаждет приключений, ищет острых ощущений на открытой дороге, мечтает о спокойной поездке за городом или хочет оживить городские улицы. Гонщики могут рассчитывать на то, что эти новые ультрасовременные электрические мотоциклы Can-Am идеально подходят для повседневных поездок на работу и, чтобы оставаться верными трек-энд-трейловому наследию бренда, для рекреационной езды по дорогам и бездорожью.

Такая категория продукции была долгожданной и ожидаемой от клиентов и дилерской сети BRP. Поэтому компания с нетерпением ждет возможности представить эту новую линейку электрических продуктов в выставочных залах своих дилеров, что еще больше укрепит их финансовую устойчивость и охват на ключевых рынках. Ожидается, что первые модели полной линейки будут доступны в середине 2024 года.