So what is SISU? Part mindset, part attitude, it's actually a Finnish word that has no direct translation. For Lynx riders, it's the certainty that there is more out there. It's the instinct that drives them to find new limits in the ride and break through them, from the mountain deep to the trail beyond.
The ‘In Search of SISU’ series reveals the excitement and emotion surrounding the 2023 Lynx lineup and follows our riders on other epic adventures throughout winter.
Watch episode 1 and experience the launch through the lens of Lynx ambassador, Ross Robinson.