A product design for our riders
This mobile application is mirrored into our new full color 7.8-inch panoramic gauge, allowing our riders to connect their mobile devices to their vehicle while keeping their mobile phone warm, dry and fully charged in the dedicated pouch inside the snowmobile glove box. An experience truly designed to fit their needs!
One of the key pieces of BRP GO! is its content. We partner with official sources (clubs and associations) to offer riders up to date trails data making sure they have a safe riding experience. Our partnerships are based on transparency and collaboration. The goal is to offer valuable information and visibility from all parties, so snowmobilers enjoy the best experience possible. We update the trail data and points of interest on a monthly basis via a licensing model agreement with the clubs and associations.
Design & Concept
As an application communicating such essential information as directions in an hostile environment, content hierarchy was thoroughly researched by our internal expert team and tested in situ with our products and riders. BRP holds to high standards the quality of its product design, whether they are physical or digital. Using our Visual Brandy Identity as a starting point, we crafted a unique signature for BRP GO! that makes it refined, yet functional.
BRP GO! being, by definition, a product made for extreme conditions, reliability was not a compromise to be made. Since its launch the app has shown a low mobile app crash rate and go through a rigorous validation process before each release.
We pushed the boundaries of our comfort zone multiple times with BRP GO! The first challenge to tackle was to find the trail and point of interest data. We reached out to each snowmobile club's associations and federations of our key market to present them our project and convince them to join us. Majority of them saw the opportunity for the sport and we forged strong partnerships. It is a continuous work to populate our database of trails and POIs. A work we do willingly to offer the best experience.
BRP GO! Leverage multiple technologies such as our mirroring tech BRP Connect and MapBox maps and navigation. Having all of this tech working seamlessly was a test that our development team successfully passed after proof of concept and many test rides.
Designing a digital product for our snowmobile riders meant that we had to get out there and ride in the cold, in the snow, into the woods to reproduce the experience in-situ. A lot of UX decisions were made on the side of the trails, such as finding the right color to use in the gauge to accommodate the light reflection of the snow on the display. Our team was dedicated to make the best experience and rode all year long, on Can-Am Spyder, ATV, SVV and, obviously, snowmobiles in all weather conditions. Developers got used to code directly in the woods, sitting astride one of our products while at stop (obviously!).
Put all of these efforts and passion paid off. Less than a week after launch we were over 1200% our download target for this snowmobile season. To this day, we are now over 500% over target. On the day of the launch, BRP GO! went #3 in the Canadian app store for the Navigation category. Media coverage is highly positive with more than 180 articles written about the app and 5 interviews conducted.
BRP GO! FEATURES
BECOME PART OF THE RIDE
We partner with official sources (clubs and associations) to offer riders up to date data from trail status, to fuel and other points of interest, making sure you have a safe riding experience, while covering a large trail network.
Our partnerships are based on transparency and collaboration. The goal is to offer valuable information and visibility from all parties, so snowmobilers enjoy the best experience possible.
We update the trail data and points of interest on a monthly basis via a licensing model agreement with the clubs and associations.
* We are currently covering the following regions:
Quebec, Nova Scotia, Manitoba, New Brunswick, Saskatchewan, Minnesota, Massachusetts, New York, Michigan, New Hampshire, Wisconsin, Pennsylvania, Vermont, North Dakota, Idaho, Washington, Colorado and Montana. And we’re constantly looking to extend our coverage.